What impact will spring rains have on the current cherry season? To what extent could fruit cracking affect export volumes? What challenges must the industry face to safeguard the quality and commercial outcomes of this campaign? Find out in this new installment, which brings together perspectives from four industry representatives as they discuss the consequences of weather conditions and the challenges facing the start of this season.
Jorge Astudillo, a consultant and producer of early-season cherries, analyzes the agro-climatic landscape and its effects on production, while Miguel Ángel Lorenzini, plant manager at Teno Pack, shares his insights on the impact of the rains and fruit cracking on the produce received. Representing the export sector, René Wünkhaus, commercial manager at Exportadora San Andrés, and Jorge Marín, corporate operations manager at Exportadora Gesex, offer their views on the current state of the cherry industry this season.
The report also revisits key lessons from the previous campaign and reflects on the decisions necessary to protect fruit quality and meet the demands of destination markets.
Don’t miss the premiere of “It’s Cherry Time: The Season Has Begun” on Smartcherry TV. Discover why it is crucial to adjust production and commercial strategies in an environment that demands adaptability and a sharp focus on fruit quality.
This episode is sponsored by Corteva, Chemie, Nutrafeed, UPL, and Empack.
