X-ray of the season: commercial balance of the recent cherry campaign

X-ray of the season: commercial balance of the recent cherry campaign

A new episode is coming!
A new episode is coming!

April 4, 7:30 PM (EST), on Smartcherry TV.

After the premiere of the episode ‘What do we take away?’ which extensively addressed the productive balance of the 2023-2024 cherry season, Smartcherry TV is preparing a new video where we will be able to delve into the commercial perspective of the season.

On this occasion, the episode ‘X-ray of the season’ will feature assessments from the main guilds regarding the commercial aspect of the cherry campaign.

“First, we want to express our gratitude for the excellent viewership we’ve had on Smartcherry TV, especially in the last episode, where we conducted a productive balance of the 2023-2024 cherry season; this time we’ll delve into the commercial aspect, featuring authoritative voices that are referents in the field, so we invite everyone to watch this interesting chapter,” stated Andrea Garrido, editorial director of Smartcherry.

Among the interviewees are Claudia Soler, Executive Director of the Cherry Committee of Fruits from Chile, and Jorge Valenzuela, President of Fedefruta. Additionally, as a fundamental axis of this reporting chapter, there’s the interview with Isabel Quiroz, Founder and Executive Director of iQonsulting, who deeply analyzed the season, covering topics such as shipments, destinations, prices, among others.

Episode sponsored by Anasac and Empack

Don’t miss it on our YouTube channel, Smartcherry TV. Subscribe and remember to enable English subtitles.”

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