IG International, one of India’s leading importers and distributors of fresh produce with cold-chain capabilities, received its first shipment of premium Chilean cherries this week, marking the start of a new commercial partnership with Anakena Fresh, a Chilean producer and exporter of fresh fruit.
This shipment initiates a long-term collaboration between the two companies aimed at bringing high-quality Chilean fruit to Indian consumers. The program begins this season with cherries, with plans to include apples and other fruits in future campaigns.
Marketed under the “Chilean Premium” brand, the cherries are notable for their large size and deep red color. The fruit was harvested early in the Chilean season, then cooled and packed in modified-atmosphere bags to preserve freshness during transit.
The shipment was subsequently transported via IG International’s temperature-controlled logistics network, ensuring the fruit reaches Indian consumers in optimal condition.
The initial delivery consisted of 5 pallets sent to Mumbai. As the season progresses, further shipments will be distributed to Delhi, Mumbai, Bangalore, and Kolkata.
The Partnership Between IG International and Anakena Fresh Chile
Anakena Fresh highlighted the potential of the Indian market and the value of having a local partner with expertise in imports, cold-chain infrastructure, and market knowledge.
“India is one of the most attractive fruit markets in the world. In IG, we have found a partner with the scale, cold-chain infrastructure, and market insight necessary to develop this business effectively,” stated a spokesperson for the Chilean company.
Furthermore, the spokesperson noted that IG International’s handling processes and distribution network provide greater assurance regarding the condition of the cherries upon arrival, while the initial response from Indian buyers reflects a strong interest in premium Chilean fruit. “Cherries are just the beginning. Together with IG, we are building a program that will grow year after year, increasing volumes each season, and which, over time, will allow us to bring Chilean apples and other fruits to Indian families,” he added.
Under the agreement, Anakena Fresh will be responsible for supplying fruit from Chile, while IG International will handle importation, cold-chain logistics, marketing, and commercialization in India.
Both companies plan to progressively increase volumes and expand their product offering over the coming seasons, focusing on buyers in the fruit trade, modern retail chains, and consumers in the premium segment.
For its part, IG International welcomed the arrival of the first shipment and highlighted the growing interest among Indian consumers in high-quality products and counter-seasonal fruit.
“This first shipment forms the foundation of a partnership that we hope to develop together for many years to come,” concluded the spokesperson for the Indian company.
Image: IG International
Source: Portal Frutícola
