Cherry growing is entering a new phase marked by the adoption of tools capable of generating and processing vast amounts of information. Sensors, drones, satellite imagery, and telemetry—among other technologies—are beginning to offer new ways to monitor crops and support production decisions.

But what concrete impact are these technologies having? Which ones are already being used by the industry? And what challenges stand in the way of broader adoption? These are some of the questions that will be answered by Yordi Norero, an agronomist and academic at the Pontifical Catholic University of Chile; Paula Vargas, a researcher at INIA Quilamapu; and David González, an agronomist with Avium’s Irrigation, Climate, and Technology Department.

Technology has already arrived in the orchard. Now, the challenge lies in knowing how to use it.

View the content in Spanish.