Simon Brantes, who is also managing director of DNF Pacific Group, agency specialized in business development, explained: “The event aims to promote the development of the Chinese cherry industry towards industrialization and internationalization as well as to connect with foreign players of the cherry industry. On my part, along with the overview of the Chilean cherry industry, it has been a great opportunity to introduce Smartcherry, our leading multi-platform media source in the cherry industry, in such a relevant market like China.”

“Smartcherry provides industry news globally, expert knowledge, and specialized technical content, and it is strategically based in Chile, the leading exporter of cherries in the world,” added Brantes.

Brantes thanked the Chilean Fruit Exporters Association and iQonsulting for providing the lastest figures on the Chilean cherry market.

Cherry is an important agricultural product with high economic value. China has become the largest planting area and consumption of sweet cherry in the world. As the consumption of cherry continues to increase in recent years, cherry has become an important growth point of fruit market development.

These conferences were developed along with two major events in the industry, IFresh Cherry and the IX International Cherry Symposium last week in Beijing, China.