Macfrut 2023, the horticultural fair held at the Expo Centre Rimini in Italy, officially began this Wednesday. This year’s symbol fruit is blueberry, however the event offers varied information, products, and services for cherry and other fruit species production.

This year, Macfrut will have over 60,000 square meters and 1,100 exhibitor companies, including those in production, technology, packaging, logistics, and services. This represents a 35% growth compared to 2022.

Macfrut 2023 has a significant international focus, as stated by its president Renzo Piraccini: “A new stage begins, a stage that Macfrut will be protagonist on the international level, marking a turning point compared to the past, characterized by more exhibition spaces, double of exhibitors from all over the world coming to Romagna, and a new way of conceiving this fair’s concept.”

Smartcherry at Macfrut

Smartcherry will once again be present at Macfrut, this time as a media partner of the event and with a stand in the Hall Sud sector, Edit 16, next to the main stage. The journalism team sent specifically to cover this important European horticultural event will provide comprehensive coverage to deliver all the details of Macfrut 2023 on smartcherry.world and smartcherry.cl