Over 2,500 people are expected to visit Fruittrade 2023, the most important fruit industry gathering in the country, scheduled for August 23rd and 24th at the Metropolitan Santiago Convention and Event Center.
The event, organized by the Federation of Fruit Producers of Chile (FEDEFRUTA) and supported by ProChile, will feature more than 70 stands of companies from the fruit industry and over 40 technical talks covering market, commercialization, technology, and Chilean fruit exports.
The defined thematic areas for this edition are Market Diversification and Exploration; Research and Development; Artificial Intelligence in Agriculture; Financing and Economy; Consumer Trends; Climate Change and Sustainability.
The inaugural session will include a talk on Artificial Intelligence: “The future of the fruit industry with the use of Artificial Intelligence,” presented by Aaron L. Wetzel, Vice President of Small Ag & Turf Production Systems at John Deere, along with the Keynote Lecture by former Minister of Finance, Ignacio Briones.
Additionally, attendees will witness the presentation “Leadership for the new fruit industry era,” by psychologist Diego Bravo, PhD in Neuroscience from the Complutense University of Madrid, followed by a panel featuring the president of the National Agricultural Society (SNA) and former Minister of Agriculture, Antonio Walker; the president of ASOEX, Iván Marambio; and the president of FEDEFRUTA, Jorge Valenzuela.
The plenary will also be attended by the Minister of Agriculture, Jorge Valenzuela, and the General Director of ProChile, Ignacio Fernández.
The program includes specific thematic blocks for table grapes, cherries, and apples, as well as citrus and avocados, blueberries, nuts, and kiwis, as well as topics on ESG, sustainability, advanced technologies in fruit cultivation, and much more.