The event will delve into how to optimize cultivation in a context marked by climatic and commercial challenges. According to the Manager of the Mendoza Cherry Chamber, the seminar will broaden its traditional focus—centered on attracting investment—toward the need to improve production efficiency through agroclimatic zoning studies, soil analysis, and technologies to mitigate climate risks.

During the meeting, where Smartcherry will be present, the situation of the last season will also be analyzed. This season was marked by a decrease in volumes due to recurring frosts, although the fruit maintained its quality standards.

Another development for the sector is the recent approval by the National Agri-Food Health and Quality Service (SENASA) of regulations that will allow for the establishment of Mediterranean fruit fly-free production areas and sites. This could facilitate access for early cherries to highly competitive markets such as the United States and China, especially from areas north of the Mendoza sanitary barrier.

We invite you to read the full interview in Spanish.