The cherry industry gathering, which has been consolidating year after year as the industry’s showcase, is now a countdown.
A detailed analysis of the recently concluded season, innovations in the agricultural world, and high-level presentations are some of the surprises brought by this third edition.
Over 1,800 producers, exporters, experts, and industry leaders in cherries will gather on June 17 at the Monticello Hotel and Convention Center. The event, which was held at the same venue last year, is expanding this year with the addition of the Gran Arena Monticello amphitheater, allowing it to host a larger audience.
Throughout the day, attendees will experience master classes, forums, and technical conferences led by 14 specialists from the fruit-growing world who will discuss technology, logistics, contingencies, and all relevant topics needed to face today’s challenges and opportunities in the cherry industry. Additionally, there will be over 80 stands showcasing innovations from various companies.
Beyond bringing together agricultural experts and facilitating experience exchange, CherryTech aims to disseminate research, discoveries, and studies related to cherry cultivation. To showcase these projects, as is traditional, there will be a digital poster exhibition in the conference area alongside the conferences and panels.
The new scenario for red fruit and its production potential
Again this year, CherryTech will feature three master classes in 2025. The first will be led by Carlos Tapia, a cherry production specialist, master in fruit physiology, and technical director at Avium, a company dedicated to technical advice for this fruit species.
He will discuss how to approach the new cherry season and the opportunities offered by the current scenario.
Along with him, agronomist Karen Sagredo, a university academic from the University of Chile and specialist in fruticulture, will speak about the sustained productive potential of cherries, analyzing the science behind bud quality and sharing her vision from both academia and technical advising.
Regarding her participation, the specialist stated she is “very pleased to be part of this space again, which is an excellent opportunity to connect the productive, export, and academic sectors. From our knowledge, we can reflect on how to improve the yield and size of this fruit, which has played a key role in the development of the Chilean agribusiness.”
Meanwhile, the third master class will be led by Javier de Pablo Camarasa, director of Finca Albalate, a cherry producer under plastic and a cultivation advisor in Spain and Azerbaijan. He will lead an engaging discussion on the effects of forced production in early zones.
Analysis of varietal innovation and its impact on the production chain
The master classes will be complemented by conferences led by experts like Walter Masman, a renowned technical advisor, consultant, and specialist in stone fruits and cherries, and Matías Kulzcewski, an agronomist, researcher, and expert in kiwis, cherries, and apples.
“I believe it is essential to discuss and analyze new variety options, where critical assessment of each species’ potential, the cultivation zone, and all aspects involved in production will greatly help producers and the fruit sector in facing upcoming challenges. Spaces like CherryTech make this possible,” expressed Walter Masman.
Digital agriculture and technology’s role in the cherry industry
Innovation will also receive a prominent place, with one of the three discussion forums dedicated to digital agriculture in cherry cultivation. These discussions will include topics such as calcium use and its impact on productivity, and analysis of varietal innovation.
These forums will feature the participation of experts like agronomist, academic, advisor, and master in digital agriculture, Yordi Norero, aiming to strengthen and expand networking amid the environment of over 80 exhibitor stands at the Monticello convention center.
Given the event’s high relevance and attendance, industry associations have an essential presence. Therefore, the executive director of the Chilean Cherry Committee, Claudia Soler, will open the day to discuss a new strategy for the Chilean cherry industry.
Fewer and fewer days to the event and there are still a few tickets remaining to participate in the third edition of CherryTech. It will be a unique experience, with over 1,800 attendees who will connect with exhibitors, experts, and decision-makers in the cherry industry.
To view the 2025 program, click HERE.
