Superfresh Growers® reported that the upcoming cherry season is anticipated to be the longest and largest in the Pacific Northwest region. With cherries expected to be available as early as late May and extending into August, consumers can anticipate an extended period of enjoying one of produce’s most seasonal items.

Superfresh Growers has vast geographical diversity, spanning from the Canadian border down to Hood River, Oregon. This diversity creates an ideal environment for cherry cultivation and helps protect from Mother Nature’s often ill-timed “curveballs.” The company leverages this advantage to grow quality, flavorful, and fresh cherries. The company’s orchards, strategically located across a diverse region, benefit from varying microclimates and soil conditions, contributing to the unique characteristics of each cherry variety.

Last year’s addition of its third state-of-the-art cherry facility further enhances Superfresh Growers’ ability to deliver fresh cherries to retailers and consumers alike. All three advanced packing facilities are equipped with cutting-edge technology, ensuring that cherries are handled with care throughout the packing process and onto trucks.

“We are proud to uphold our position as the Northwest’s longest and largest cherry crop for the past two seasons. We anticipate nothing less as we gear up for another successful harvest,” said Destiny Nash, cherry sales lead. “The addition of the third packing line last year optimized our turn-around times from orchard to retail partners. With a notable 30 percent increase in production capabilities, we are poised for continued growth and success.”

The company’s jumbo line-up, branded as Super Cherry®, is available in both random-weight bags and clamshells. Promoting jumbo-sized fruit alongside a day-to-day program is a proven strategy to increase incremental rings at the register.

Retailers and consumers can anticipate a bountiful harvest of cherries characterized by their vibrant color, firmness, and unmatched taste. From classic dark sweet cherries to Rainier, and organic and Super Cherry® (jumbo) versions of both, the cherry lineup promises a delightful assortment for every preference.