The incorporation of technology has become one of the main challenges for fruit farming, especially in a scenario marked by greater climate variability, increasingly demanding markets, and the need to produce more efficiently. Under this premise, the “Innovation Meeting: Agroclimatic and Production Challenges” will take place in Mendoza, a day that will seek to bring new tools, experiences, and technological solutions to producers and stakeholders in the fruit supply chain.
In an interview with Smartcherry, Facundo Quirós, Manager of the Mendoza Cherry Chamber, explained that the initiative arose from coordinated work with Chilean professionals and companies, with the goal of bringing cutting-edge technology and consulting to Mendoza and other fruit-producing regions.
One of the main focuses of the event will be the presentation of concrete solutions that can contribute to improving orchard management and operational efficiency. To this end, three Chilean companies will showcase tools related to irrigation systems, business management software, and technologies designed to enhance crop response through foliar applications.
Quirós emphasized that, to achieve greater technological adoption, it is essential for producers to learn about concrete experiences and results. “Often, the production sector is more reactive and needs to see what happened with another producer before deciding to incorporate a new tool,” he explained. For this reason, the event also seeks to create a space for direct dialogue between producers, packers, marketers, companies, and public and private institutions, fostering the exchange of experiences and networking.
According to the Manager of the Mendoza Cherry Chamber, the current context necessitates a rethinking of how fruit production is approached. Climate change, the need to meet higher quality standards, and the expansion of marketing windows require an agricultural sector capable of making more precise decisions. In this scenario, he maintained that simply having a good varietal package is not enough. The challenge also lies in incorporating technological tools and specialized advice that allow for improved efficiency at each stage of production.
“We have to move towards precision fruit growing,” Quirós stated, emphasizing the need to work with a holistic approach that combines genetics, technology, management, and technical knowledge.
The event will be held on August 25 in Mendoza. Those interested can still register and review the program of the day through the official website of the Mendoza Cherry Chamber.
We invite you to read the interview in Spanish.
