New research has revealed that 91% of Brits prefer to buy British cherries over imported ones from other countries. Cherries have long been part of the great British summertime and this year cherry fans are in luck as the mild and wet winter has brought the season earlier than usual with cherries entering major supermarkets across the UK this week. This is two weeks ahead of the usual seasonal window for British grown cherries.
Independent research** conducted on behalf of Driscoll’s found that seven of the 10 best-performing cherry varieties were British, with Brix levels up to 26 meaning cherries were extra sweet. British cherries of the highest quality in freshness, flavour and size can be expected once again this year, a brilliant result for the 89% of British cherry shoppers that Driscoll’s surveyed who prioritise taste and freshness when sourcing their produce.
The new research conducted by Driscoll’s, the global market leader for fresh berries and cherries, also found that supporting British farmers was important to 76% of British cherry shoppers, making Driscoll’s cherries grown in the UK a stand-out option.
Driscoll’s British cherries come from Berry Gardens Growers, with orchards spread across the country – including Herefordshire, Kent, Kincardineshire, Norfolk, Perthshire, Staffordshire and Worcestershire.
Jon Hillary, Driscoll’s Cherry Product Manager, said: “The favourable weather conditions for cherry growth this year means we can offer consumers flavourful British cherries earlier than usual. We’re thrilled to be delivering fresh British cherries as part of our berry portfolio for a second year. Our commitment to quality and freshness is reflected in every batch, and we are excited for customers and consumers alike to enjoy them all for all occasions this season”.
Berry Gardens Cherry Grower Sarah Neaves added: “This year’s British cherry season is here, and our team are starting to pick large, dark red, juicy berries. British cherries are truly exceptional, and we are immensely proud to supply them to Driscoll’s this summer for all customers to enjoy.”
*According to a May 2024 One Poll survey in partnership with Driscoll’s of 321 people aged 21+.
** Independent research by Driscoll’s in partnership with East Malling Research, which included cherries in its BIA data.
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