Macfrut Academy: Discover the secrets of Chilean cherries

Macfrut Academy: Discover the secrets of Chilean cherries

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During the last few years, Chile has emerged as the main character in the cherry supply chain. It is a true export champion, which created a system capable of overcoming market challenges. Macfrut has carried out an in-depth study on the field to reveal its secrets, focussing on various aspects, such as the variety selection, the agronomy techniques, the trade selection and strategy.

A unique opportunity to further one’s knowledge on this fascinating reality, which we will illustrate during two video lessons of the Macfrut Academy: “The Chilean Cherry: a successful supply chain”. Experienced technicians and local businessmen will share their experience, offering their privileged point of view on the Chilean cherry system.

Don’t miss the first episode, scheduled on 14 March at 5:00 PM on our Macfrut Academy platform. Register now for free and don’t miss the opportunity to discover all the secrets of this successful model.

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