ASIA FRESH 2023: Set to become a key and comprehensive trade show for the fruit and vegetable industry

ASIA FRESH 2023: Set to become a key and comprehensive trade show for the fruit and vegetable industry

How to balance the game between domestic production and import of fruits and vegetables? Here the highlights that you will find at the International Fruit and Vegetable Import and Export Conference

Only healthy competition can achieve win-win results. This sentence is very appropriate to describe the interaction between domestic and imported brands of Chinese fruits and vegetables. In recent years, fruits and vegetables from all over the world have met my country’s needs for “consumption upgrade” and “supply-side reform” in a timely manner, providing Chinese consumers with unprecedented “freedom of choice.” According to Frost & Sullivan data analysis, the size of China’s fruit retail market, the import volume of bananas, durians, dragon fruits and other fruits has reached more than 100,000 tons. This year, the General Administration of Customs released 16 products including avocados from Kenya, bananas from Myanmar, and durians from Vietnam. In the future, more and more high-quality overseas fruits will be on the dining tables of thousands of households.

On the other hand, China’s vegetable export performance is also very impressive. As the largest vegetable producer and consumer, the country is also the largest vegetable exporter. According to data from the Food and Agriculture Organization of the United Nations, the top five vegetable exporters in the world are China, Mexico, Spain, the Netherlands, and Italy. China’s vegetable exports account for about 14% of the world’s vegetable exports.

The rapid development of imports has also had a positive impact on the domestic fruit planting industry. Imported fruits have brought healthy competition and all-round demonstrations, including varieties, packaging and marketing.

Domestic fruits are constantly improving at a speed visible to the naked eye. The progress of domestic fruits has in turn made imported fruits feel new competitive pressure. Different from the past, domestic fruits no longer only win at low prices, and imported fruits no longer have the advantage of crushing them. Imported fruits will gradually become a dominant player in the Chinese market. An ordinary daily consumer product, it strives to fight for its own space in the Chinese market with its own variety differences, anti-seasonal characteristics, or cost advantages.

Nowadays, the price of some high-quality domestic fruits has far exceeded that of imported fruits, and Chinese consumers are gradually maturing and do not pay for the place of origin, but only for quality. What can be expected from this trend is that the labels of “domestic” and “imported” will continue to be weakened, and the industry will also be further integrated.

As a domestic fruit and vegetable brand, how can we strive to improve the quality of fruits from the cultivation side, how can we create added value for fruits from marketing, and how can we expand to the global market, especially entering the high-end market?

With this in mind, during the China Food Exhibition and the 2023 Guangzhou (Jiangnan) International Fruit and Vegetable Industry Expo, the International Fruit and Vegetable Import and Export Conference will also be held on September 22 at the same time. This International Fruit and Vegetable Import and Export Conference plans to invite government agencies, fruit and vegetable industry research institutions, industry associations, fruit and vegetable business leaders and elites in the fruit, vegetable and food fields at home and abroad, as well as operators, distributors and investors in the global fruit and vegetable ecosystem to jointly To discuss the development of all aspects of the fruit and vegetable industry and create a bigger stage for the industry, representatives from governments and enterprises from Australia, Chile, the European Fruit Association, Thailand, Vietnam, Malaysia and other countries have arrived in Guangzhou.

September 22 – International Fruit and Vegetable Import and Export Conference

The “International Fruit and Vegetable Import and Export Conference” brings together representatives from many countries and customs experts to discuss issues related to fruit entry inspection and quarantine, from fruit entry inspection and quarantine to quality and safety certification, from EU fresh fruits to Australian avocados, from online cherries to this year’s popular durian, to discuss the country from multiple perspectives and the development trends of imported and exported fruits.


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